Tabard Cigarette Company


Tabard cigarette tin, price realized: £1,076 on 25 September 2002, Christie’s London.

From the auction catalog description:

“The ‘Tabard’ Cigarette & Tobacco Co. Ltd.’ a ‘Tabard’ cigarette tin, 5¼in. (13.3cm.) long, containing Shackleton’s petty cash, the majority South American small currency and one small mineral sample; with a Huntley & Palmers biscuit tin and a Players Navy Cut cigarette tin, the latter containing petty cash.

Sir Ernest Henry Shackleton (1874-1922) and thence by descent to the present owners.

Tabard was Shackleton’s cigarette company formed with his tobacconist in Piccadilly, Forbes Lugard Smith, in 1904: ‘Shackleton saw Tabard — probably named by himself, influenced by his brother Frank, after the embroidered tunic of a herald — not as another path to instant fortune, but as a hopeful sideline. It was the one business with which he persevered, although it was no more than a glorified shop in Lynedoch Place. After the Nimrod expedition, it followed him from Edinburgh to London where it was housed in Smith’s depot in Foubert’s Place, behind Regent Street.’ (R. Huntford, Shackleton, London: 1985, p.351)

The Tabard office became the Imperial Trans-Antarctic expedition headquarters in 1914 with both the company and expedition sharing a secretary. The company went into liquidation in 1916.”

About Ernest Shackleton

Polar Explorer. Leader of the Imperial Trans-Antarctic Expedition, 1914-1917.
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